In 2006, Tal Winter and Kate Cutler were two best friends who always believed that inner and outer beauty were connected and that hydration was the foundation of both. Back then, they bought water by the case like everyone else around them. They made a decision to breakup with single-use plastic water bottles, because of the many implications of single-use plastics, but they fundamentally disliked the metal and plastic reusable options. In 2007, the friends committed to solving the issue and they worked nights, weekends and every spare moment dreaming up their ideal solution..
THE BKR. In 2011, Tal and Kate launched bkr with a focus on one main concept which in their minds was Beauty 101: drinking water is the foundation for soft, dewy, pretty skin. The clean, addictive, cult favorite, small-mouth, original glass water bottle was sustainable and eco at its core, but it also made drinking water blissful and easy for a change.